Over the past 60 years, Braun has become an institution in the design community and a frequent reference point in the education of each new generation of creatives.
That recognition also extends to the world’s most renowned design awards. Having received a total of 18 awards in the past 5 years, these are a key indication that Braun watches & clocks are continuing that longstanding legacy.
The Braun watches embody simplicity. Just as do the clocks and electrical appliances made by Braun, they truly follow the “less is more” dogma that stems from the Bauhaus school. Or, as Braun likes to put it: Less but better. Design has been at the core of the brand for seven decades, and has influenced brands such as Apple in their creation of the Ipod;
“A good watch design is strict, geometrical, and pure in its typography. Without any additional schnickschnack! [a mix of bullsh*t and small talk],”
Braun designed by a team headed by two men: Dieter Rams and Dietrich Lubs.